The three castles Tabor, Grad and Murska Sobota are in the rural region of the adjacent border regions Jennersdorf (Austria) and Pomurje (Slovenia). Currently established touristic infrastructure essentially features an intact environment and wellness offers. The regions are, therefore, dominated by soft tourism. However, joint strategies and agendas for the preservation of cultural heritage of the project regions and tourism marketing strategies have not been sufficiently developed. The long and complexly intertwined common history has not been in the focus of documentation efforts yet. Thus, there is only a weak impact of the joint cultural heritage on tourism marketing strategies and an insufficient use of cultural resources.
A proper documentation of the project regions’ history and the preservation of the abundant cultural heritage are the starting points for a joint regional effort to establish sustainable cultural products for touristic offers, thereby channelling the potential of the regional cultural heritage into sustainable economic and social development.
This project presents concepts and means of implementation for these concepts, which provide a complete improvement recipe for regional tourism offers. These will ultimately result in an accountable increase in touristic overnight stays in the project regions.
3 Castles 2 Countries 1 History is the motivational credo for a successful operative approach. Joint commitment to historic documentation and professional marketing strategies for the existing cultural resources are key criteria for the project regions to improve competitiveness in cultural tourism. Touristic guests from all age groups with a keen interest in culture, tradition and history embedded in memorable natural sceneries are the main target group.